~ Le Viêt Nam, aujourd'hui. ~
The Vietnam News

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Reforms help Vietnam take advantage of our skills and technology

HANOI - Hanoi's old quarter reverberated to the strains of Men at Work and AC/DC last Saturday night as the Australia Vietnam Business Council held its annual Australia Day celebrations. The event attracted almost 1000 people, many from Vietnam's business and political elite, reflecting Australia's importance as Vietnam's second-largest export destination after Japan. Bilateral trade between the countries reached more than $2.6billion in 2000-01, including almost $500 million exports from Australia, a 29 per cent increase from the previous year. But Austrade's senior trade commissioner for Vietnam, Elizabeth Masamune, said there was potential for much stronger growth as business reforms gradually took hold in this highly regulated economy.

Ms Masamune said the outlook for Australian exports to Vietnam was particularly bright given the recent signing of a bilateral trade agreement between the United States and Vietnam. Ms Masamune said the agreement, which is being progressively enacted in legislation by the Vietnamese government, should usher in much-needed reforms that would make for a far surer environment for all foreign firms. The reforms come on top of the introduction of Vietnam's Enterprise Law, passed in 1999, which has triggered a private-enterprise boom in the South-East Asian country. Since the law was passed more than 35,000 enterprises have been created, generating a million jobs and business worth almost $US4 billion ($A7.74 billion). Ms Masamune said Australian businesses were particularly well placed to take advantage of the improving business environment because of the country's good standing in Vietnam. She said Australia was one of the first developed countries to invest in Vietnam following the war, and investments now exceeded $1 billion and involved more than 70 projects across the country.

Australia's ambassador to Vietnam, Michael Mann, said the relationship between the two countries was set to grow given that 70 per cent of Vietnamese students abroad attended Australian universities. Ms Masamune said such strong ties gave Australian businesses a great advantage when moving into the Vietnamese market: "We have the political clout to make things happen for Australian companies". She said there was a considerable number of similari ties between the countries, which made Vietnam an ideal export market for Australian business. Both countries were well endowed with natural resources and had large agricultural sectors.

She said this meant Vietnam could use Australian skills and technological innovations in areas such as agriculture, the oil and gas industry, telecommunications, information technology, financial management and mining. "Australia is seen very much as a friendly ally which is technologically advanced but not big enough to be threatening in a geo-political sense," she said. While improvements had been made in the Vietnamese business environment, Ms Masamune warned that considerable hazards and challenges remain. "It is a complex and emerging market and they don't always do what we would expect of a business," she said.

Key problems for many Vietnamese businesses are obtaining hard currency, weak intellectual property protections, unreliable infrastructure and low English language skills.

By Adrian Rollins - The Age (Australia) - January 28, 2002.