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Beyond the pail

Upbeat on prospects for expanding its dairy industry, Vietnam shouldn't ignore the potential risks

HANOI - A beauty contest is under way in Ho Chi Minh City, with participants hailing from Australia, Israel and the United States. They're all cows--literally--and entrepreneur Dang Ngoc Hoa is judging them on productivity and cost. Determined to acquire 1,600 dairy cows by mid-2003, Hoa is just one private player in Vietnam's plan for massive expansion of its dairy industry. Currently importing 90% of its milk products, Vietnam seeks to quadruple its dairy cattle over the next eight years to meet rising demand and boost rural incomes.

But milk is risky business. A rapid dairy build-up threatens to turn sour unless farmers are provided sophisticated training in feeding, milking and hygiene. As neighbouring Thailand has already learned, most dairy cows have trouble adapting to tropical climes. The dairy initiative is also an important test of Vietnam's commitment to free trade. In its December bid to join the World Trade Organization, Vietnam proposed tariffs of 40%-50% on a range of milk products--a sharp increase from the current 15% rate. While the tariffs remain open to negotiation, foreign exporters worry that Vietnam intends to erect protectionist barriers. High levels of protection and subsidies would "foster inefficiencies in the industry and drive up the cost of the product to the consumer," says Malcolm McGoun, New Zealand's ambassador to Vietnam.

His country has a vested interest: Last year it exported more than $151 million-worth of milk, butter and cheese to Vietnam, 83% of its total exports to the country. Vietnam's total imports of milk products amount to $330 million annually. Still, consumer concerns are valid. Ironically, if milk became less affordable for Vietnamese families, that would undercut the government's interest in promoting child nutrition. Vietnamese now drink 14 times as much milk as they did a decade ago. But it remains beyond the reach of many poor rural households, and the per-capita consumption of 6.5 litres is still low compared to 34 litres in Malaysia, 27 litres in Thailand and up to 150 litres in some European countries.

While the government promotes its dairy initiative as a sure path to increased rural prosperity, foreign consultants remain doubtful. "Dairy production will not resolve the problems of low incomes for the vast majority of Vietnam's farming sector," says a new European Commission report. One reason: If a poor farmer managed to purchase one or two dairy cows, those animals wouldn't yield the same high-quality milk as herds of 5-20 cows, which would be milked mechanically in a more hygienic fashion. Although EC experts generally support the idea of increasing Vietnam's milk production, they also warn that official calculations are based on "very high productivity levels that may be difficult to achieve and sustain at individual farmer levels."

Milking it

Just look at Thailand, which supplies 37% of its own milk. According to one local university report, "the national milk yield remains dishearteningly stagnant," around 6.5 litres per cow per day, just a trickle compared to the 40 litres that gush daily from cows in Europe. Much of the trouble lies in the perpetual heat and humidity, low-quality feed and farmers' limited access to livestock experts, the report says.

Large investments and careful planning could make ambitious schemes pay off. In southern Vietnam, the Dutch-Vietnamese joint venture, Dutch Lady Vietnam Food & Beverage, is pumping $6.6 million into an initiative extending through 2006. The firm collects fresh milk daily from 1,100 farmers in four provinces, offers veterinary health training, distributes milking machines and organizes feed purchases. "It has to be managed in a controlled way, step by step," says Jack Castelein, the company's general director.

If not, farmers could be saddled with diseased or unproductive cows. Long-distance transport of delicate pregnant cows has already caused highly publicized distress in Vietnam, with recent arrivals from the U.S. and Australia marked by some fatalities, injuries, infections and miscarriages. Given such transport woes, why not turn to artificial insemination? Unfortunately, the only authorized place in Vietnam to purchase bull sperm is an ageing government centre that Cuba helped establish.

"Private companies don't want to buy from the centre because they think the quality is not good," explains one Vietnamese official. In this beauty contest, nothing can replace good breeding.

By Margot Cohen - The Far Eastern Economic Review - June 20, 2002.