~ Le Viêt Nam, aujourd'hui. ~
The Vietnam News

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P&G: Vietnam pact good news

The trade agreement signed this week between the United States and Vietnam could be a boon for the Procter & Gamble Co.'s operations in the Southeast Asian country. Based on reports about the agreement, P&G and other companies will find it easier to operate in Vietnam, said Scott Miller, a trade expert in P&G's Washington office.

Miller said the agreement is still being translated by both sides, and the actual document won't be available until next week. It calls for Vietnam to lower tariffs on a range of agricultural and industrial products, adopt global standards to protect intellectual property, and allows financial, telecommunications, engineering and other foreign concerns to operate.

It also opens up legal proceedings and allows U.S. citizens to appeal bureaucratic decisions, Miller said. In exchange, the U.S. will lower its tariffs and grant Vietnam normal trade status. The tariff reductions will likely lower P&G's cost of bringing raw materials, partially manufactured goods, and products into Vietnam, where it has one plant, Miller said. Opening up competition in a range of business services - financial, telecommunications, engineering and computer services - would make it less expensive to operate in the country, he said.

''It would give us the opportunity to run the business the way we want to run the business,'' Miller said. When China allowed some competition in business services, P&G was able to save about $1 million annually in operating costs, he said. The agreement must be approved by Congress, which could happen this year, although time is running out. P&G was one of the first companies to enter the Vietnamese market after the U.S. lifted restrictions in 1994. It formed a joint venture in 1995 with a government-owned company. In 1998, after intense negotiations and threats by P&G to declare the joint venture bankrupt, the Vietnamese government waived rules that required 30 percent local ownership. The waiver allowed P&G to invest an additional $60 million, which it said was needed to make it profitable. P&G's investment in Vietnam is now about $100 million.

The agreement could allow P&G to buy out the government's remaining 7 percent stake in the joint venture. Although the Vietnamese economy has been in the dumps recently, it has a population of 77 million, about half of whom weren't alive when the Vietnam War ended. So it does have potential. ''Any country with 77 million people is interesting to us,'' Miller said. After all, P&G has a $1 billion business in Canada, which has a population of about 30 million.

By Patrick Larkin - The Cincinnati Post - July 15, 2000.