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Seeking market diversification

Mme. Huynh Thi Nhan, vice chairwoman of HCM City People's Committee, will lead an investment trade and tourism promotion mission to Belgium, Germany and the UK on November 2-14. Here is an interview with Mdm. Nhan about the trip.

Why does your mission choose to visit Belgium, Germany and the UK?
The EU has long been a major market and investor of Vietnam and HCM City. Meanwhile, Belgium, Germany, the UK and France are Vietnam's leading EU investors and trading partners. As we visited France a short time ago at the invitation of the French side, now we make a trip to these three countries.

Could you be more specific about your mission's main goals?
Given the course of globalization and integration, market diversification is a must. We have to form trading and investment partnerships with countries worldwide. Alongside of the United States and Japan, the EU is where HCM City can seek more potential business opportunities. But we must first be aware of what our partners need and interest in regarding trade and investment, and consequently, introduce to them what we have that most suit their needs.

What will your mission introduce to the hosts?
We have in our luggage HCM City's important projects that call for foreign investment, as well as investment priorities, and investment and tax policies. The investment projects are not chosen at random but in way that takes into account these EU countries' financial and technical capabilities. We will also introduce Vietnamese goods which may suit European markets such as garments, software and tourist products.

The destinations of your mission are often considered demanding markets with high quality standards. Do you think the Vietnamese goods to be introduced can make their way to these countries?
Nowadays, trading must be diversified. In my opinion, we have to find ways to win both easy and hard to please markets. We all know that the EU in general is a difficult market for Vietnamese goods. However, I do think that there are areas we can penetrate into. For instance, some British customers are interested in Vietnamese interior decoration designs and furnishings. Although Vietnam is an Asian culture, in this respect, our products can be favored by European customers. If Vietnamese manufacturers conduct careful research on European tastes, I believe our goods, say, handicrafts and fashionable garments, can find a place this fastidious market.

The HCM City government has vowed to promote trade and investment in the city. This year, in addition to your trip to Europe, others have also served that purpose. What makes them different from those held in the previous years?
They have been carefully planned to exploit every moment for that purpose. Although our mission has a tight schedule, we know that the time is limited, and we won't be able to present all about HCM City's trade and investment potential. Therefore, aside from printed materials, we also prepare packaged information in CD-ROM disks. We will also introduce some websites so that the hosts can make follow-ups afterwards if they want. Members of some successful foreign companies in HCM City will join our mission. They will participate in meetings and workshops with the hosts and share experience with them. I think they are convincing examples to potential investors.

HCM City has vowed to improve its foreign investment environment. How far has this effort gone to date?
The municipal authorities have tried their utmost to simplify investment procedures. We have lowered land rent to the lowest level possible. Previously, investors had to develop projects on their own, from land compensation to site clearance and infrastructure building. Currently, in encouraged sectors, these steps are taken by the State. We even think of building factories in IPs so that investors can hire them and start production immediately.

Do you think that HCM City has created a level playing field for foreign investors ?
Although we have tried our best, I think there are rooms for improvements. For instance, personal income tax should be fairer for everybody. The tax is now subject to an ordinance issued by the standing committee of the National Assembly, but we should have a law in which the taxable income should be higher while tax rates should be lower. Coupled with that, effective enforcement of tax payment must be implemented.

By Trong Vu - The Saigon Times Weekly - November 02, 2002.