~ Le Viêt Nam, aujourd'hui. ~
The Vietnam News

[Year 1997]
[Year 1998]
[Year 1999]
[Year 2000]
[Year 2001]
[Year 2002]

1st Official 'Miss Vietnam' Crowned

HO CHI MINH CITY - After years of official ambivalence, the 17-year-old daughter of a ship mechanic was crowned ``Miss Vietnam'' in the communist nation's first government-recognized beauty pageant Sunday. Pham Thi Mai Phuong, who won a $3,225 prize, said she'll finish high school and enroll in a foreign trade college during her two-year reign.

``I think most people in Vietnam, as in other countries, support beauty contests, and will have a chance to see that Vietnamese women are not only beautiful, but also intelligent and clever,'' she said. The ruling Communist Party once disparaged beauty contests as a sign of capitalist decadence, but economic reforms in the past 15 years have led to increased Western influence and a loosening of Marxist dogma. ``We acknowledge that this is a significant cultural event which has broad support,'' said Bui Quoc Bao, head of the Ministry of Culture and Information's grass roots culture and arts bureau.

Contestants competed in both bathing suits and in traditional flowing ``ao dai'' dresses in the pageant, organized by the Communist Youth League's newspaper, Tien Phong. The pageant was sponsored by Pond's beauty cream. The newspaper has held beauty contests every other year since 1988, but without official recognition. Then, the winner was proclaimed ``Miss Nation Sponsored by Tien Phong Newspaper,'' or ``Miss Tien Phong'' for short. The first contest drew less than 200 participants, while this year's attracted more than 3,000.

The Associated Press - September 23, 2002