Top quality horse racing track focus for Hanoi sport complex
HANOI - A French-Vietnamese joint venture is to set up the
capital's first international-standard horse-racing track
as part of a US$57 million sport and entertainment
complex.
Taking the Hong Kong industry as its model, the
consortium plans to open the Hanoi track by early 2003
and hopes to expand into other Vietnamese cities after
assessing its first year of operations.
Racing was popular in Vietnam during the French
colonial period, but in recent times, it has been confined
to Ho Chi Minh City and the newly established
greyhound track at the southern port city of Vung Tau.
Hoang The Vinh, vice-chairman of the Vietnam Sporting
Jockey Club's board of directors, said raising
awareness of the sport was an integral part of the joint
venture's strategy and he was confident of early success
during the project's 50-year licensing agreement.
"We have a sophisticated promotional plan in place,
horse racing is very exciting and betting on racing is
easy," he said.
"We will launch a comprehensive advertising campaign
and already have a government licence for a cable
television channel and newspaper. Cable programming
will commence three months before the track is
opened."
Mr Vinh said site clearance in the southern Hanoi
district of Huyen Tranh Tri had already begun and the
joint venture would soon be seeking expressions of
interest from foreign trainers and racehorse owners in
Australia, Britain and the United States.
He said the consortium also had plans to introduce
harness racing at some time.
By Huw Watkin - South Morning China Post - February 21, 2000.
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