Vietnamese firms' ad spend hits record last year
HANOI - Companies in Vietnam spent a record
$152 million on advertising last year, up 31 per cent from
the previous year, an official said on Friday.
Producers of shampoo, detergent and beverages were
the biggest advertisers, said Tran Minh Tan of Ho Chi
Minh City's Advertising Association.
Spending on advertising in Vietnam increased sharply
from just $8.1 million in 1992 to $68 million in 1995 and
$116 million in 1999, he said.
Last year, companies spent $82 million on television
advertisements, $47 million on print media and $18
million for outdoor billboards, Tan said.
The top 10 spenders on television advertising were all
foreign-invested companies, with Anglo-Dutch food giant
Unilever topping the list at nearly $20 million, followed by
Procter and Gamble and Coca-Cola, both at $2.9
million, Tan said.
Advertising was virtually unknown in Vietnam before the
launch of market-oriented economic reforms called "Doi
Moi" in the mid 1980s which dramatically changed its
former centralised command economy.
The country has attracted more than $35 billion in foreign
investment since the first foreign-invested project was
licensed in 1988.
The Associated Press - June 2, 2001.
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